AT&T

Connecting Changes Everything

Type: Stills


Client: AT&T


Agency: UCSD Adwave

Description: “Connecting Changes Everything” reinforces that AT&T isn’t just a service provider but a force that strengthens the power of community by bridging gaps, fostering relationships, and empowering individuals to achieve their goals. These photos of our three user personas were used as key visuals in the plansbook presentation.

Impact: 2nd place in district National Student Advertising Competition, held by the American Advertising Federation.

AT&T Connecting Changes Everything User Personas Campaign Photos from UCSD Adwave
AT&T Connecting Changes Everything User Personas Campaign Photos from UCSD Adwave
AT&T Connecting Changes Everything User Personas Campaign Photos from UCSD Adwave
AT&T Connecting Changes Everything User Personas Campaign Photos from UCSD Adwave
AT&T Connecting Changes Everything User Personas Campaign Photos from UCSD Adwave
AT&T Connecting Changes Everything User Personas Campaign Photos from UCSD Adwave
AT&T Connecting Changes Everything User Personas Campaign Photos from UCSD Adwave
AT&T Connecting Changes Everything User Personas Campaign Photos from UCSD Adwave
AT&T Connecting Changes Everything User Personas Campaign Photos from UCSD Adwave
AT&T Connecting Changes Everything User Personas Campaign Photos from UCSD Adwave