Fjallraven Backpacking
Type: Stills
Client: Fjallraven (spec)
Model: Ty Morgan
Description: Shot over a single day in shifting alpine light, this nineteen-image mock campaign for Fjallraven showcases the durability and intention behind the brand's outdoorwear products. Through dynamic steps and subtle details of wear in the wilderness, the campaign positions Fjallraven as equipment built for an immersive experience in the outdoors.