Fjallraven

Fjallraven Backpacking

Type: Stills


Client: Fjallraven (spec)


Model: Ty Morgan

Description: Shot over a single day in shifting alpine light, this nineteen-image mock campaign for Fjallraven showcases the durability and intention behind the brand's outdoorwear products. Through dynamic steps and subtle details of wear in the wilderness, the campaign positions Fjallraven as equipment built for an immersive experience in the outdoors.

Fjallraven Backpacking Products - Vidda Hat, Abisko Hike Jacket, Keb Trousers, Kajka 65L
Fjallraven Backpacking Products - Vidda Hat, Abisko Hike Jacket, Keb Trousers, Kajka 65L
Fjallraven Backpacking Products - Vidda Hat, Abisko Hike Jacket, Keb Trousers, Kajka 65L
Fjallraven Backpacking Products - Vidda Hat, Abisko Hike Jacket, Keb Trousers, Kajka 65L
Fjallraven Backpacking Products - Vidda Hat, Abisko Hike Jacket, Keb Trousers, Kajka 65L
Fjallraven Backpacking Products - Vidda Hat, Abisko Hike Jacket, Keb Trousers, Kajka 65L
Fjallraven Backpacking Products - Vidda Hat, Abisko Hike Jacket, Keb Trousers, Kajka 65L
Fjallraven Backpacking Products - Vidda Hat, Abisko Hike Jacket, Keb Trousers, Kajka 65L
Fjallraven Backpacking Products - Vidda Hat, Abisko Hike Jacket, Keb Trousers, Kajka 65L
Fjallraven Backpacking Products - Vidda Hat, Abisko Hike Jacket, Keb Trousers, Kajka 65L