UCSD Associated Students concerts & Events

Let's Do Everything

Type: Motion, Stills

Role: Director of Photography, Assistant Editor

Client: UCSD Associated Students Concerts & Events

Description: A campaign to promote UCSD's largest event & tradition, the 40th annual Sun God Festival, encouraging students to embrace the message, "Before we get old, let's do everything."

Impact: ~1,000,000 impressions, record-breaking 13,000+ attendees